Over the weekend, I read this article about how The North Face just now released their very first public sustainability report. It could be just me, but this came to a bit of a surprise because I just assumed that The North Face corporation had already implemented some sustainability practices in their company and with their products. The report they unveiled follows the GRI G3 Guidelines that we have mentioned in class and also mentions the areas in which they have fallen short, and lists their future goals in the upcoming years.
It's a bit refreshing to see a sustainability report in progress that has actual quantified goals, after recently studying Walmart and their so-called eco-initiatives. For example, The North Face's use of recycled content garments increased 1% in the 2010-2011 period, but they plan to increase that number to total of 7% to 30% by 2015.
A quote in the article that stood out for me was from the VP of Global Product. He states that, "Until this point it has been 'my sustainable is more sustainable than your sustainable'". He continues to say that it should be about conservation and the environment, and about deeply rooted corporate responsibility, not marketing positioning. I feel that a lot of companies and a good portion of people as well, believe that being "sustainable" and "going green" is the new trend right now and partake in that trend just to keep up with societies social conventions; as if they were associating how 'green' they are with their status. It's important to realize that our climate is changing and that it is measurable and we need to make our contributions to put our efforts together and change our behavior.
The original article is shown below:
The North Face Unveils First Sustainability Report
The North Face 2011 Sustainability Report
A quote in the article that stood out for me was from the VP of Global Product. He states that, "Until this point it has been 'my sustainable is more sustainable than your sustainable'". He continues to say that it should be about conservation and the environment, and about deeply rooted corporate responsibility, not marketing positioning. I feel that a lot of companies and a good portion of people as well, believe that being "sustainable" and "going green" is the new trend right now and partake in that trend just to keep up with societies social conventions; as if they were associating how 'green' they are with their status. It's important to realize that our climate is changing and that it is measurable and we need to make our contributions to put our efforts together and change our behavior.
The original article is shown below:
The North Face Unveils First Sustainability Report
The North Face 2011 Sustainability Report
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